Tag: SEO

Top 5 Tips to Improve SEO for Travel Websites

We all are aware of the fact that the internet holds somewhat great power to boost marketing and brand awareness of a particular firm/company. The internet holds a better position when it comes to promoting a travel-related entity (i.e. travel websites/portals/agencies/agents). In order to get recognized in the crowd of millions, one must get their business listed in the first page of some major search engines. There’re many travel SEO service providers in the IT sector which are helping travel businesses to set up a new face over the internet. TravQ is a travel business-centric company that provides travel SEO services to different travel agencies/agents around the globe.

When done right, SEO acts as a powerful long-term marketing strategy that helps a travel website to get placed at the top of the search results for a longer period of time. By reading this, you must be curious about how to ace SEO for travel websites. Let’s discuss some of the major tips that act as an effective measure for your travel website.

Mobile-friendly websites

A mobile-friendly travel website is need of the hour as there’re more mobile users than the laptop/tablet users all over the world. Post the advancement in technology, the mobile industry has been growing rapidly attracting a lot of users. These tips will help you to build better mobile-friendly sites.

Use of responsive web design
Reduction of page load time
Image optimization
Avoidance of small texts
Pop-up ads should be restricted

Use of relevant Keywords

Let’s assume someone wants to visit Paris. Guess, when their trip begins? The moment they set their foot Paris or the boarding time in the plane or when they grab a taxi to leave for the airport. Which option according to you is right? You might be guessing first, second or third option. Let me tell you my options are wrong as well your guess, haha!

The truth is it starts as soon as they make up the mind of visiting Paris. As an SEO expert, your work begins even earlier as the questions that might pop up in their mind might be the keywords you need to fit in your website contain. This will allow your site to appear in front of them. Keywords such as “direct flights to Paris from London”, “cheap hotels near Eiffel Tower”, etc. are the keywords that fit in as the given scenario.

Start Blog Posting

Blogging goes very well with travel businesses as well. There’s no better way to get backlinks for your website than creating new content and posting it internally or externally. It is considered as a top tool to excel travel SEO for travel agency. As we are talking about travel-related blogs no doubt it should be exotic as well as exciting. This helps to gain readers moreover it will help different users to land on your site. The world is made up of several exotic destinations which you can feature in your wordings to make your blog posts crisp.

If you have a section for the blog on your website and it features countless amazing posts and exciting locations to read about. I’d be the one who will read that for hours. Mention lots of travel stories that inspire your visitors to travel with you and allow them to share their story afterwards on your site.

Place Navigation on your travel website

We all are aware that every website has a large number of web pages in it. To make the browsing experience of visitors good you must have a well-designed internal link structure. It is considered good that no two pages be further than three clicks away from one another. The best way to do this is to put website navigation.

Keep an eye on your competitors every move

If you have opened or plan to open a travel agency, then you are in the middle of heavy competition, my friend! My tip for you to keep a track on every single movement of your competitors so that you can use some of them to your own benefit. There are some things you can do:

Keeping an eye on the keyword they’re using and how they rank.
Keep yourself updated about their activity on social networking sites.
Domains that link to them should be looked for.

It is important for you to business by keeping yourself updated with a competitor analysis strategy else you are going to fail miserably.

Apart from these tips, there are some more like you can use visually attractive images on your travel websites that allure the visitors, fill out a schema markup for your website and try to build links from some authoritative travel-related sources. By doing so, you can have an upper hand in the market. If you are finding it difficult doing yourself, you can always avail travel SEO services from companies which are expertise in these fields.

Summing up, we can say SEO acts as an important tool that will leverage your travel business. TravQ has been providing its clients with travel SEO services to travel agencies for years and has tremendous success in this field. With a large number of travellers relying upon the internet to avail different services, it is a golden opportunity for any business in the travel industry to make the most out of it through proper implementation of on-page and off-page SEO.

Ultimate Travel SEO Tips to Excel Your Google Rankings

As we all are aware that technology is growing at a rapid pace by the time. Smartphones and internet savvy gadgets are dominating the market, as a result, more and more customers are getting online to fulfil their different demands. Everyone has access to everything which others have. Therefore, you must be using unique techniques to surpass your competitors. Travel agencies/agents these days work harder than before to attract business over the internet and compete in the market. It is always good to have a travel SEO strategy for your online travel business. It enables you to appear at the top of the search engine results.

TravQ is a travel SEO company that provides travel SEO services to the travel agency that allows excelling your online travel business. Most of SEO is typically implemented in the same way but for the travel industry it differs slightly or we can say we need to strategize it quite unique than any other SEO implementation.

In this blog, you will get to know some travel SEO tips which should be implemented by you to boost your online travel business.

Placement of Keyword and Optimization

If we are planning to visit somewhere we do Google for most of the things including research for preferred places. The most important thing that a travel business should know is – what keywords are used by travellers to find their destinations? If you know you’re on the right track.

It is important to research keywords on a regular basis and use the most popular ones in your contents. This helps in attaining a good ranking on Google. Remember this, never use too much unnecessary information and keywords otherwise your website may get penalized by Google.

Some keyword research tips to follow:

Target 2-3 keyword per page
Try to put the keyword at the headline of your page
Use the Google Planner tool if you’re looking for perfect keywords
Optimized content should be written that revolves around your keywords
Include the keyword in your URL
Destination and Homepage should be optimized with keywords
Blog title should consist of your most important keywords

Link Building

This method is one of the effective means of carrying out off-page SEO and necessarily the most important one to gain a higher ranking on SERPs (Search Engine Results Page).

Still, there are some questions on how to get links that deliver for your travel portal?

Mentioned are some ways to get the links

Start connecting with other business and send exclusive offers to their readers.
In the travel industry, Press releases are considered as the weapon for link building. If you offer good travel deals then influencers, as well as travel bloggers are likely to recommend their readers or viewers to visit your sites.
You can mention links from travel review websites and portals and make connections on Twitter or Facebook with travel bloggers or journalists and give them incentives to visit your website.

Quick Responsive Website That is Mobile-Friendly

In this world of competition, you need to be one inch ahead of another if you want to taste success in your travel business. It is a fact, that website that has poor loading speed sees more bounce rate. So, it is mandatory to optimize your website speed and its loading time as well. Having a quick responsive and mobile-friendly site is vital for a travel portal because most of the visitors use mobile and initiate booking from these gadgets after browsing.

Both business and leisure travellers are looking to get hands-on mobile-friendly sites as it makes their browsing experience better and booking convenient. Hence optimize for mobile users as it will allow them to reach out to your business through mobile devices. Also, design your website in a manner that they perfectly fit mobile screens.

Local SEO

Local SEO is the most used way by search engines to show us relevant results based on the data of location. If you’re searching for a travel agency then you’re likely to prefer those which reside in your locality, isn’t it?

If you wish to see your travel businesses succeed online, you need to do these things for sure:

Complete your Google My Business profile.
For your travel agency, first and foremost create a Google My Business account and provide your business address.
Enlist your travel agency in the local business directory.
Include city/ state in the title tag of your page.
Add schema markup to your local business address and include it on the homepage.
Ensure that your business name, address and phone number is the same everywhere for Google maps, your website, local directories, social media pages etc.
Tag images with geo-locations.

Concluding we can say SEO acts as an important tool that will leverage your travel business. TravQ has been providing its clients with travel SEO services to travel agencies for years and has tremendous success in this field.

With a large number of travellers relying upon the internet to avail different services, it is a golden opportunity for any business in the travel industry to make the most out of it through proper implementation of on-page and off-page SEO.