Tag: travel SEO

Why the Travel & Tourism Industry Should Deploy Mobile App?

Travel Industry is emerging as one of the fastest-growing industries, where technology and innovation play an important role in the growth and travel mobile app development contributes to the success of the travel and tourism industry.

The idea of using paper maps and travel guide books has been replaced by the super interesting and ultra interactive travel mobile applications that carry extraordinary features and functionalities. In this digital era, an individual is said to be incomplete without a smartphone, hence, they do most of their tasks through travel mobile apps designed by the renowned Travel Mobile App Development Companies.

According to the research and industry forecast, the travel and tourism industry is expected to generate 20.3 billion dollars of revenue by the year 2025. Besides this, the travel industry is one of the world’s largest industries with a global economic contribution of over 7.6 trillion dollars in the year 2016.

Travel Application Development is a boon for the industry, where you can do everything from online ticket booking to maps, car rentals to hotel rooms. Get everything in one place.

Best Features of Travel Mobile Application Development

Easy Online Booking

Since technology has made it easier everything for us including travel lovers. With the help of such amazing travel mobile app design as well as the right information, users can easily access and fulfill their needs and online booking is one important thing. Travelers can easily select dates and book online tickets to the travel destination.

Not only that, but these travel app development companies have also got so much better that they have started integrating everything within one application which includes – car rental, hotel reservation, local places to visit, and more so that you don’t have a switch between the apps to get things done.

Marketing Tool

Travel mobile app is such an interesting tool for everyone, especially for people who travel frequently. You just need to register yourself as an individual through any social media platform, build your profile and maximize your network.

Through such travel apps, you can not only plan your travel but also share your experiences on social media channels like – Facebook, Twitter, Instagram or Pinterest. Meaning, you can advertise your blog or your business free of cost.

Geo-location

This feature helps travelers in understanding their current location and reach the desired destination, whether the hotel or beautiful sites. That is the reason, almost all mobile travel applications include geolocation features within their apps.

Certainly, this feature affects the entire travel app development cost because it has so many advance functionalities and a source called MVP.

Ratings & Reviews

This feature helps in maintaining the authenticity of a particular destination. Meaning, if someone has visited a city and he/she wants to talk about the travel experience including – air travel, hotel, food, restaurant, or any adventure or site scene, they can easily utilize this feature and help other travelers in understanding the place, so that they can make a wiser decision.

Exclusive Discounts

When it is about traveling, we always seek exclusive offers and discount to maintain our budget. However, sometimes we even miss out knowing about the special vacation packages or discounted offers.

It is a great feature because it helps travelers to have budget-friendly trips. After all, users get the best deals over the notification so that they can take quick actions.

At TravQ, we have helped so many travel businesses with travel mobile app development by deploying our best resources and delivered before the deadline. We are among the best travel mobile app development companies and if you are seeking any revolutionary idea for your travel app, you can come to us and our team of best designers and expert app developers can help in making your idea a reality.

Everything You Should Know About Travel SEO

As we all know that the internet holds to some degree incredible capacity to help advertising and brand awareness to a specific firm/organization. The web holds a superior position with regards to advancing a travel-related element (for example travel sites/companies/agents). In order to get your existence noticed in the market where millions are competing, you must get your business listed on the first page of the search engine. There’re many travel SEO agencies which are helping travel businesses to give travel business a makeover on an online platform. TravQ is a travel business-driven organization that gives travel SEO services to various travel agencies/agents around the world.

Why you need Travel SEO?

If you are having a travel website or blog, you need to have a pretty good idea about the SEO. The first thing you should know why it is so important for your online presence a success. Why would someone need SEO for travel business? Let’s get going with the pointers.

Helps in gaining more leads from the search
Cost-effective than the PPC (Pay Per Click) method
It guarantees the growth of your business

From the above information, you might be aware of now that why it is important to do SEO of a travel website. Actually, when done right travel SEO acts as a masterstroke strategy to propel your travel businesses’ presence over the internet. It allows travel website to retain the top position in the search engines. Let’s discuss some of the ways to optimize your travel website.

Local SEO

Local SEO is a method of optimizing a website so that the website pops up when people search for your location or searching through the area near your physical business place.

Verify your business address after creating a Google Business profile.
Make sure you’re feeding accurate descriptions, contact information, photos and other info required for your business.
Schema information should be added to the homepage.
Addition of local address on your homepage.
Page titles should be optimized properly, H1 tag and descriptions should act as a reference to your location.
Get good quality links from highly trusted local websites.
Keep all the information (business name, address and phone number) same across all different channels.

Homepage SEO

We all know the homepage is a vital page of all kind of websites. Talking about travel websites it’s importance gets a major turn. It is considered as the backbone of a travel website. Optimizing it can let you experience some amazing results.

Here’s list o some content that you must include on your website’s homepage.

Alluring pictures
Pictures showing happy people enjoying their holidays
Exciting deals
Most popular content (from your blog posts)
Few lines about your business that can influence your visitors to go with your deals and offers.

Technical SEO

Apart from the above factors, you should keep an eye on the technical SEO as well. It plays a vital role in the successful;l travel website. For example, things like page speed, responsive design, correct use of canonical URLs, the custom 404 page, correct implementation of Hreflang tags, Pagination, optimization of images and videos, sitemaps and many more are required for site optimization.

Link building

In simple words, link building is the process of getting other sites to redirect link back to your website. So what you think, why you be building links? We all know Google’s algorithms are complex and evolve by time, still, there’s so much importance of backlinks as they determine how every search engine determines which sites rank for which keywords.

Building links is one of the popular methods to carry out search engine optimization (SEO) because links indicate Google that your website has a quality content resource which needs some citation. Sites having more backlinks are likely to get a higher rank on the search engine.

Blogging

Blogging goes very well with travel businesses also. There’s no better method to get backlinks for your site than making new content and posting it in your website or remotely to some other sites. It is considered as a top instrument to excel travel SEO for travel businesses. As we are discussing travel-related blogs no doubt it ought to be fascinating and exciting at the same time. This increases visitors as it helps in landing visitors on your site through your backlinks. The world is comprised of a few outlandish destinations which you can highlight in your wordings to make your blog crisp and full of excitement.

Social SEO

The vast majority have known about SEO and the vast majority have known about, and are most likely engaged with somewhat, social media – a term which extensively implies sites, (for example, Facebook and Twitter) that depend on clients interacting and communicating with different clients and transferring or sharing content.

The crossover between the two is called social SEO and is used for handling social media to improve your business’ search engine rankings. Since positive social media activities around your site make it simpler/quicker to rank your site in search engines and acts as an indirect method of presenting your content to a more extensive group of people.

By doing so, you can have an upper hand in the market. If you are finding it difficult doing yourself, you can always avail travel SEO services from companies which are expertise in these fields.

Summing up, we can say SEO acts as an important tool that will leverage your travel business. TravQ has been providing its clients with travel SEO services to travel agencies for years and has tremendous success in this field. With a large number of travellers relying upon the internet to avail different services, it is a golden opportunity for any business in the travel industry to make the most out of it through proper implementation of on-page and off-page SEO.

Top 5 Tips to Improve SEO for Travel Websites

We all are aware of the fact that the internet holds somewhat great power to boost marketing and brand awareness of a particular firm/company. The internet holds a better position when it comes to promoting a travel-related entity (i.e. travel websites/portals/agencies/agents). In order to get recognized in the crowd of millions, one must get their business listed in the first page of some major search engines. There’re many travel SEO service providers in the IT sector which are helping travel businesses to set up a new face over the internet. TravQ is a travel business-centric company that provides travel SEO services to different travel agencies/agents around the globe.

When done right, SEO acts as a powerful long-term marketing strategy that helps a travel website to get placed at the top of the search results for a longer period of time. By reading this, you must be curious about how to ace SEO for travel websites. Let’s discuss some of the major tips that act as an effective measure for your travel website.

Mobile-friendly websites

A mobile-friendly travel website is need of the hour as there’re more mobile users than the laptop/tablet users all over the world. Post the advancement in technology, the mobile industry has been growing rapidly attracting a lot of users. These tips will help you to build better mobile-friendly sites.

Use of responsive web design
Reduction of page load time
Image optimization
Avoidance of small texts
Pop-up ads should be restricted

Use of relevant Keywords

Let’s assume someone wants to visit Paris. Guess, when their trip begins? The moment they set their foot Paris or the boarding time in the plane or when they grab a taxi to leave for the airport. Which option according to you is right? You might be guessing first, second or third option. Let me tell you my options are wrong as well your guess, haha!

The truth is it starts as soon as they make up the mind of visiting Paris. As an SEO expert, your work begins even earlier as the questions that might pop up in their mind might be the keywords you need to fit in your website contain. This will allow your site to appear in front of them. Keywords such as “direct flights to Paris from London”, “cheap hotels near Eiffel Tower”, etc. are the keywords that fit in as the given scenario.

Start Blog Posting

Blogging goes very well with travel businesses as well. There’s no better way to get backlinks for your website than creating new content and posting it internally or externally. It is considered as a top tool to excel travel SEO for travel agency. As we are talking about travel-related blogs no doubt it should be exotic as well as exciting. This helps to gain readers moreover it will help different users to land on your site. The world is made up of several exotic destinations which you can feature in your wordings to make your blog posts crisp.

If you have a section for the blog on your website and it features countless amazing posts and exciting locations to read about. I’d be the one who will read that for hours. Mention lots of travel stories that inspire your visitors to travel with you and allow them to share their story afterwards on your site.

Place Navigation on your travel website

We all are aware that every website has a large number of web pages in it. To make the browsing experience of visitors good you must have a well-designed internal link structure. It is considered good that no two pages be further than three clicks away from one another. The best way to do this is to put website navigation.

Keep an eye on your competitors every move

If you have opened or plan to open a travel agency, then you are in the middle of heavy competition, my friend! My tip for you to keep a track on every single movement of your competitors so that you can use some of them to your own benefit. There are some things you can do:

Keeping an eye on the keyword they’re using and how they rank.
Keep yourself updated about their activity on social networking sites.
Domains that link to them should be looked for.

It is important for you to business by keeping yourself updated with a competitor analysis strategy else you are going to fail miserably.

Apart from these tips, there are some more like you can use visually attractive images on your travel websites that allure the visitors, fill out a schema markup for your website and try to build links from some authoritative travel-related sources. By doing so, you can have an upper hand in the market. If you are finding it difficult doing yourself, you can always avail travel SEO services from companies which are expertise in these fields.

Summing up, we can say SEO acts as an important tool that will leverage your travel business. TravQ has been providing its clients with travel SEO services to travel agencies for years and has tremendous success in this field. With a large number of travellers relying upon the internet to avail different services, it is a golden opportunity for any business in the travel industry to make the most out of it through proper implementation of on-page and off-page SEO.

Ultimate Travel SEO Tips to Excel Your Google Rankings

As we all are aware that technology is growing at a rapid pace by the time. Smartphones and internet savvy gadgets are dominating the market, as a result, more and more customers are getting online to fulfil their different demands. Everyone has access to everything which others have. Therefore, you must be using unique techniques to surpass your competitors. Travel agencies/agents these days work harder than before to attract business over the internet and compete in the market. It is always good to have a travel SEO strategy for your online travel business. It enables you to appear at the top of the search engine results.

TravQ is a travel SEO company that provides travel SEO services to the travel agency that allows excelling your online travel business. Most of SEO is typically implemented in the same way but for the travel industry it differs slightly or we can say we need to strategize it quite unique than any other SEO implementation.

In this blog, you will get to know some travel SEO tips which should be implemented by you to boost your online travel business.

Placement of Keyword and Optimization

If we are planning to visit somewhere we do Google for most of the things including research for preferred places. The most important thing that a travel business should know is – what keywords are used by travellers to find their destinations? If you know you’re on the right track.

It is important to research keywords on a regular basis and use the most popular ones in your contents. This helps in attaining a good ranking on Google. Remember this, never use too much unnecessary information and keywords otherwise your website may get penalized by Google.

Some keyword research tips to follow:

Target 2-3 keyword per page
Try to put the keyword at the headline of your page
Use the Google Planner tool if you’re looking for perfect keywords
Optimized content should be written that revolves around your keywords
Include the keyword in your URL
Destination and Homepage should be optimized with keywords
Blog title should consist of your most important keywords

Link Building

This method is one of the effective means of carrying out off-page SEO and necessarily the most important one to gain a higher ranking on SERPs (Search Engine Results Page).

Still, there are some questions on how to get links that deliver for your travel portal?

Mentioned are some ways to get the links

Start connecting with other business and send exclusive offers to their readers.
In the travel industry, Press releases are considered as the weapon for link building. If you offer good travel deals then influencers, as well as travel bloggers are likely to recommend their readers or viewers to visit your sites.
You can mention links from travel review websites and portals and make connections on Twitter or Facebook with travel bloggers or journalists and give them incentives to visit your website.

Quick Responsive Website That is Mobile-Friendly

In this world of competition, you need to be one inch ahead of another if you want to taste success in your travel business. It is a fact, that website that has poor loading speed sees more bounce rate. So, it is mandatory to optimize your website speed and its loading time as well. Having a quick responsive and mobile-friendly site is vital for a travel portal because most of the visitors use mobile and initiate booking from these gadgets after browsing.

Both business and leisure travellers are looking to get hands-on mobile-friendly sites as it makes their browsing experience better and booking convenient. Hence optimize for mobile users as it will allow them to reach out to your business through mobile devices. Also, design your website in a manner that they perfectly fit mobile screens.

Local SEO

Local SEO is the most used way by search engines to show us relevant results based on the data of location. If you’re searching for a travel agency then you’re likely to prefer those which reside in your locality, isn’t it?

If you wish to see your travel businesses succeed online, you need to do these things for sure:

Complete your Google My Business profile.
For your travel agency, first and foremost create a Google My Business account and provide your business address.
Enlist your travel agency in the local business directory.
Include city/ state in the title tag of your page.
Add schema markup to your local business address and include it on the homepage.
Ensure that your business name, address and phone number is the same everywhere for Google maps, your website, local directories, social media pages etc.
Tag images with geo-locations.

Concluding we can say SEO acts as an important tool that will leverage your travel business. TravQ has been providing its clients with travel SEO services to travel agencies for years and has tremendous success in this field.

With a large number of travellers relying upon the internet to avail different services, it is a golden opportunity for any business in the travel industry to make the most out of it through proper implementation of on-page and off-page SEO.

Here’re the top features of a travel portal

Travel business converged with a travel portal is always beneficial for getting more customers or say reach out to them. You might wonder, what is a travel portal? Why am I talking about this? So, a travel portal is a portal (website/site) on the World Wide Web that is necessarily developed by the purpose of growing travel business. These sites get most of the information from the centralized servers which permits them to extract information and enabling users to experience top quality services at an affordable price; something that encourages customers to avail services provided by your business.

There are some of the best travel website development company in India. TravQ – Travel portal development company is one of them that enables users to experience quality services from their end. Travel portal is generally associated with providing services to the ultimate customers in order to book flights and hotel rooms or availing travel advice, etc.

These websites are mainly focused on the travel reservation, trip reviews, fares, or a combination of both. The involvement of technology in the travel industry has made travel portal development companies more benefitted. Because of this involvement, we are experiencing automation in almost every operation of a business. Rarely, you will hear about the company in the travel industry who do not have their own website to carry out travel-related services. Different travel agencies in India are getting a smooth entry to the digital market in there which they are using these days to explore more potential customers.

Features which makes travel portals more appealing

A promising travel portal is not less than a gift for the travel agent/agencies as it helps them top position in the travel industry market. But to develop an appealing travel portal it requires a lot of time and lots of continuous efforts. Here are some features that make travel portal more appealing for the end-users.

Prediction Feature

Prediction feature is very much friendly with the users as that allows the end-user to reserve any ticket or package over the internet. This feature is used by most of the tour operators operating hotel, flight and vehicles sector around the world.

Simple Exploring Filters

The main aim of a travel portal is to offer seamless browsing experience to the customers so that they can drive business out of it. Lesser browsing with quality results is what any customer would like to see when they’re browsing any travel website. An excellent trip can be created effortlessly with enhanced filters. Always keep it simple and sweet!

GPS Integration

Everyone knows how important is it to have integration of GPS for your business. We can also say it is an alternative tourist guide. Travel operators should integrate GPS on their travel portal through a travel portal development solution provider. This aids travelling so much as we can visit several places with guided assistance of GPS. It helps in measuring exact distance and time to be taken by the different vehicle to reach the destination or vice versa.

Alluring Pictures and Videos

As technology is progressing, customers and travel agents are dependent upon each other. Using appealing pictures and videos on the website sometimes attract a lot of consumers. So, it is a necessity to add on contents esp. pictures/videos.

Different Mode of Payment Integration

Nowadays, there is quite a lot of payment mechanism taking over the market. With the time lots of payment mode being involved it is very much convenient for the customers to make payments right away. It helps them to find in transacting from elsewhere. This is the vital part of travel portal development as the business is being conducted ultimately for final payment.

In the era dominated by technical advancement, it is mandatory to get along with the up-gradation of freshly arrived technological features in the market. Different B2B travel portal development company are providing travel portal solution across India and at a global stage. People involved in travel industries are going through the advancements in their sector, especially the travel agents. Travel agents are using it as a tool to ease their business and riving their travel business towards a successful future.

Get the most out of your online travel business with TravQ

“Travel business that has implemented the latest technology in their business is getting most of the traffic through travel portals than others who don’t have one” – says a travel portal development solution company. TravQ is the best travel portal development service provider which is known for delivering quality services in this field with the help of simplified UI&UX and customized elements. Our skilful travel portal development team delivers a high-quality product at the same time share the client’s passion and beliefs.

TravQ – Let us create business opportunities for you!

TravQ is a top travel technology solutions provider in Dubai

TravQ is a travel technology wing of Quantumsoftech and is serving travel and hospitality services for the businesses in these sectors. As a travel technology service provider, we have always taken the client’s satisfaction as an utmost priority delivering them the top-notch services. TravQ is also undertaking the same approach as Quantumsoftech and excelling in the travel and hospitality sector.

We make sure that our clients are engaged in proper model-based delivery. Our development and sales team ae expertise in handling different travel technology projects with an extensive plan.

Web Application Services

A web-based application is the latest trending approach in the travel technology solution industry. TravQ, ensures the top and possibly the best in automated web-based travel website development. We are a team of professionals who are expert in delivering travel technology services in Dubai as well as across different nations.

Users these days have quite a lot of expectations and huge demands regarding web applications. Web applications these days are expected to be available 24/7 which can be accessed from all over the world which is usable virtually from any devices or screen sizes. Web applications must be secure, flexible, and scalable to meet spikes in demand.

The reason behind using web-based applications for your travel business

Cost-effective development
Easily accessible from anywhere
Easy customization
Accessible for different devices & screen sizes
Improved interoperability
Easy maintenance & installation
Flexible core technologies
Increased security

Mobile-based Travel Application

In this growing tech-centric world android applications are coming along with the iOS application which is in fact the reason behind the growth of travel apps. Be it any portal, E-commerce websites, Ticketing platforms, people have stopped using the obsolete desktop mode of searching and booking. You can now search, sort and book your trip or stay in a foreign nation using different travel technology applications.

Just in case, you are having a travel agency or you’re a travel agent then you should go for travel apps to grow your business. This helps in reformed shape of an android app using our best in class services and technology. We offer B2B and B2C mobile-based application services with the demand of your requirement and we do the rest. Mobile app for travel portals gives your clients an edge over other portals and you can see your revenue jumping to new heights as the search and book patterns are 70% easier when compared with a web portal.

Why go for mobile-based travel application?

Connectivity with potential customers who are portable devices freak.
Shows that your business supports the latest technology and automation.
Minimisation of the operational cost.
Ease of booking tickets, meals, cab, and see real-time scheduling.
Quick feedback on the services availed by customers
Gives multiple platforms for branding and recognition.

IoT-based Travel Application

The Internet of Things is not a hyped thing anymore. Now, you can find these applications pretty often in the market. It is for real and you find the applications of it almost everywhere. If you are unknown about these things just look at the smartwatch that you have in your hand or the health gear that you own. These are the simplest and best examples of IoT applications.

You might not be that aware but the smart TV you watch or a gaming device that you pass your time with. Have you ever wondered if you watch shows like Sherlock Holmes or anything you are more likely to receive the same recommendation next time you switch on your Netflix/Amazon Prime? All because of the basic application of the Internet of Things. This concept has been implemented in the travel industry as well.

SEO for Travel Website

Travel SEO is a practical concept which is used to describe optimization of your travel website for search engines. TravQ has been providing its clients with travel technology services for years and has tremendous success in this field.

Travel SEO is the process in which the quality and quantity of the travel website traffic by increasing the visibility of a web page to users of a search engine. If you are having a travel website and you are new to this you must have a good knowledge of SEO else you’ll fail miserably.

Let’s discuss the importance of travel SEO

More leads generation from search engines for your business.
The cost-effective process as compared to the (PPC).
Guarantees the growth of the business.

Travel CRM

CRM is one of the developing technology which has landed its footprints in the travel industry. CRM (Customer Relationship Management) which are designed for travel agencies are generally meant to fulfil the specific needs of hospitality and travel companies. Travel CRMs are supposed to manage the company’s relationship with current and potential customers. It uses some extra options, it’s simple to manage data, implement international communication and automatise the in operation procedures. Several important points are mentioned which make CRM a prominent tool for the travel industry.

Management of customers data
Long-lasting customer relation building
Boosts the sale
Lets you mass contact with the loyal clients
Relation tracking with customers/clients
Automation of overall process
Expands customer base

Concluding, TravQ being a pioneer travel technology company delivers top services to its clients across the globe. Having said that, it provides most of the services that a travel business needs to excel. TravQ has been at the forefront player in web development services for the travel industry. In fact, our industry-leading services that have been designed not only to include all of the features we have talked about here but many more which can be added as per clients requirement.

Improved interoperability