Tag: travel technology solutions

Why the Travel & Tourism Industry Should Deploy Mobile App?

Travel Industry is emerging as one of the fastest-growing industries, where technology and innovation play an important role in the growth and travel mobile app development contributes to the success of the travel and tourism industry.

The idea of using paper maps and travel guide books has been replaced by the super interesting and ultra interactive travel mobile applications that carry extraordinary features and functionalities. In this digital era, an individual is said to be incomplete without a smartphone, hence, they do most of their tasks through travel mobile apps designed by the renowned Travel Mobile App Development Companies.

According to the research and industry forecast, the travel and tourism industry is expected to generate 20.3 billion dollars of revenue by the year 2025. Besides this, the travel industry is one of the world’s largest industries with a global economic contribution of over 7.6 trillion dollars in the year 2016.

Travel Application Development is a boon for the industry, where you can do everything from online ticket booking to maps, car rentals to hotel rooms. Get everything in one place.

Best Features of Travel Mobile Application Development

Easy Online Booking

Since technology has made it easier everything for us including travel lovers. With the help of such amazing travel mobile app design as well as the right information, users can easily access and fulfill their needs and online booking is one important thing. Travelers can easily select dates and book online tickets to the travel destination.

Not only that, but these travel app development companies have also got so much better that they have started integrating everything within one application which includes – car rental, hotel reservation, local places to visit, and more so that you don’t have a switch between the apps to get things done.

Marketing Tool

Travel mobile app is such an interesting tool for everyone, especially for people who travel frequently. You just need to register yourself as an individual through any social media platform, build your profile and maximize your network.

Through such travel apps, you can not only plan your travel but also share your experiences on social media channels like – Facebook, Twitter, Instagram or Pinterest. Meaning, you can advertise your blog or your business free of cost.

Geo-location

This feature helps travelers in understanding their current location and reach the desired destination, whether the hotel or beautiful sites. That is the reason, almost all mobile travel applications include geolocation features within their apps.

Certainly, this feature affects the entire travel app development cost because it has so many advance functionalities and a source called MVP.

Ratings & Reviews

This feature helps in maintaining the authenticity of a particular destination. Meaning, if someone has visited a city and he/she wants to talk about the travel experience including – air travel, hotel, food, restaurant, or any adventure or site scene, they can easily utilize this feature and help other travelers in understanding the place, so that they can make a wiser decision.

Exclusive Discounts

When it is about traveling, we always seek exclusive offers and discount to maintain our budget. However, sometimes we even miss out knowing about the special vacation packages or discounted offers.

It is a great feature because it helps travelers to have budget-friendly trips. After all, users get the best deals over the notification so that they can take quick actions.

At TravQ, we have helped so many travel businesses with travel mobile app development by deploying our best resources and delivered before the deadline. We are among the best travel mobile app development companies and if you are seeking any revolutionary idea for your travel app, you can come to us and our team of best designers and expert app developers can help in making your idea a reality.

Everything You Should Know About Travel SEO

As we all know that the internet holds to some degree incredible capacity to help advertising and brand awareness to a specific firm/organization. The web holds a superior position with regards to advancing a travel-related element (for example travel sites/companies/agents). In order to get your existence noticed in the market where millions are competing, you must get your business listed on the first page of the search engine. There’re many travel SEO agencies which are helping travel businesses to give travel business a makeover on an online platform. TravQ is a travel business-driven organization that gives travel SEO services to various travel agencies/agents around the world.

Why you need Travel SEO?

If you are having a travel website or blog, you need to have a pretty good idea about the SEO. The first thing you should know why it is so important for your online presence a success. Why would someone need SEO for travel business? Let’s get going with the pointers.

Helps in gaining more leads from the search
Cost-effective than the PPC (Pay Per Click) method
It guarantees the growth of your business

From the above information, you might be aware of now that why it is important to do SEO of a travel website. Actually, when done right travel SEO acts as a masterstroke strategy to propel your travel businesses’ presence over the internet. It allows travel website to retain the top position in the search engines. Let’s discuss some of the ways to optimize your travel website.

Local SEO

Local SEO is a method of optimizing a website so that the website pops up when people search for your location or searching through the area near your physical business place.

Verify your business address after creating a Google Business profile.
Make sure you’re feeding accurate descriptions, contact information, photos and other info required for your business.
Schema information should be added to the homepage.
Addition of local address on your homepage.
Page titles should be optimized properly, H1 tag and descriptions should act as a reference to your location.
Get good quality links from highly trusted local websites.
Keep all the information (business name, address and phone number) same across all different channels.

Homepage SEO

We all know the homepage is a vital page of all kind of websites. Talking about travel websites it’s importance gets a major turn. It is considered as the backbone of a travel website. Optimizing it can let you experience some amazing results.

Here’s list o some content that you must include on your website’s homepage.

Alluring pictures
Pictures showing happy people enjoying their holidays
Exciting deals
Most popular content (from your blog posts)
Few lines about your business that can influence your visitors to go with your deals and offers.

Technical SEO

Apart from the above factors, you should keep an eye on the technical SEO as well. It plays a vital role in the successful;l travel website. For example, things like page speed, responsive design, correct use of canonical URLs, the custom 404 page, correct implementation of Hreflang tags, Pagination, optimization of images and videos, sitemaps and many more are required for site optimization.

Link building

In simple words, link building is the process of getting other sites to redirect link back to your website. So what you think, why you be building links? We all know Google’s algorithms are complex and evolve by time, still, there’s so much importance of backlinks as they determine how every search engine determines which sites rank for which keywords.

Building links is one of the popular methods to carry out search engine optimization (SEO) because links indicate Google that your website has a quality content resource which needs some citation. Sites having more backlinks are likely to get a higher rank on the search engine.

Blogging

Blogging goes very well with travel businesses also. There’s no better method to get backlinks for your site than making new content and posting it in your website or remotely to some other sites. It is considered as a top instrument to excel travel SEO for travel businesses. As we are discussing travel-related blogs no doubt it ought to be fascinating and exciting at the same time. This increases visitors as it helps in landing visitors on your site through your backlinks. The world is comprised of a few outlandish destinations which you can highlight in your wordings to make your blog crisp and full of excitement.

Social SEO

The vast majority have known about SEO and the vast majority have known about, and are most likely engaged with somewhat, social media – a term which extensively implies sites, (for example, Facebook and Twitter) that depend on clients interacting and communicating with different clients and transferring or sharing content.

The crossover between the two is called social SEO and is used for handling social media to improve your business’ search engine rankings. Since positive social media activities around your site make it simpler/quicker to rank your site in search engines and acts as an indirect method of presenting your content to a more extensive group of people.

By doing so, you can have an upper hand in the market. If you are finding it difficult doing yourself, you can always avail travel SEO services from companies which are expertise in these fields.

Summing up, we can say SEO acts as an important tool that will leverage your travel business. TravQ has been providing its clients with travel SEO services to travel agencies for years and has tremendous success in this field. With a large number of travellers relying upon the internet to avail different services, it is a golden opportunity for any business in the travel industry to make the most out of it through proper implementation of on-page and off-page SEO.

Technological advancements that are easing travel businesses

Technology has been the hottest topic of all time as this determines the success and demise of any company in almost all industries. We are very much aware of the impact of technology in the travel industry as well. As per the Google Travel study, it was found out that 74% of travellers plan their trips over the internet, while a mere 13% of the travellers look for travel agencies for doing so.

Technology is helping travel and tourism sector evolve

If you’re a technical person, you must be aware of the impact that technology brought in the travel and tourism industry. Undoubtedly, it has significantly transformed the travel industry and its operations; be it customer satisfaction or online booking. With the changing travellers’ expectation and behaviour, technology is aiding firms to help them grow. Different players in the travel and technology sector are adopting different types of technologies in their business to improve customer experience.

Let’s discuss these technologies here.

Virtual Reality (VR)

VR is providing a cutting-edge experience for travellers around the world as they can experience what their dream destination looks like in mere phone screens. Let’s take an example of 360-degree video, travellers are likely to experience the surfing experience (this was used in World Surf Leauge as well to give viewers what it’s like to be on top of a surfing board). Not only this there are several different examples that I have found while researching.

A South African Tourist agency has developed VR content and allows customers to experience what it’s like to be above the land with a virtual video of paragliding. VR helps to give customers first-hand adventure experience even before they book them. This technology is welcomed by most customers as it gives you a sense of decision-making as well to go for it or not.

Wearables

Be it Google Glass or Samsung galaxy gear smartwatch, wearable devices offer customers a personalised experience. Wearables are used as safety and security measures during the course of travel. Talking about the success of wearables in the travel and tourism sector, I remember Disney World’s MagicBand which acts as a theme park ticket, guest room key’s. The company has sold more than 29 million magic bands until 2017.

Mobile Technology

Mobile has been undoubtedly the most important among all as it plays a vital role in the growth of the travel industry. Our mobile acts as a tour guide, restaurant locator, hotel locator, map and much more which is a must during travelling. Everything now revolves around your palm, from boarding pass to train tickets and much more. With the help of mobile technology, the user can have all the information accessed through a mobile phone regarding their trip.

WiFi Connectivity

These days we all are internet geek, we need to browse different things over the internet, post pics over social media sites and much more. It won’t be wrong to say, that we are very much addicted to the internet.

While travelling, people need to connect with their friends and family in order to keep them updated about what’s going on in the trip and much more. That is the reason why Travel and Tourism companies are offering fast & free wifi services to enhance customers’ travelling experience.

Insta story and Facebook posts are mandatory indeed. Haha!

Blockchain

Blockchain is an extraordinary technology that helps to transform the travel business in a holistic way. However, this technology is mainly concerned with finance yet it appears that it is having a major impact in the lives of people in the travel business.

From time to time we have seen that there hasn’t been much experimentation going on with it, yet there’re possibilities that it will be handy in identifying passengers at the airport, guaranteeing transparency in tourists’ opinions, and enables ease and security of payments.

Blockchain is an innovation ready to change the world as we are probably aware of it. Despite that it’s essentially connected with fund, it likewise gives the idea that it can affect travel.

Big Data

In recent time, Big data has been a talk of the town. Still, they need to show all the opportunities it offers for the travel industry. Since this technology yields much more for different players in a different industry, it has been widely being used.

This technology is widely used in the hotel chain. This helps them to figure out different information about their guest which allows them to target what is best for the marketing campaigns.

Essentially, they inspect their database to look out for the amount spent, the reason for the trip, the country of origin and cross-checks this information with public data from government sources in order to create the most suitable customer profile at the same time achieve a higher success rate.

Internet of Things (IoT)

Technology is backing up the overall process of the travel industry by the time. As a result, IoT is easing the end operations of the hotels, airlines as well as different other companies by connecting smart devices, systems and processes. With the help of this technology, the travel industry can uplift the operational efficiency and customer experience. From allowing tourists for automated check-ins and check-outs to the hotels, IoT is helping each player in the travel industry in a significant way.

Concluding, it won’t be wrong to say that technology has an abundant impact on the travel industry. Technology acts as a middleman because it comes into play from the time travellers start to plan their trip to the time it gets concluded. This shows how dependent travel industry players are on technology.

Just in case, you are looking for travel technology solutions you can opt for a travel technology service provider. Being a pioneer travel technology company, TravQ delivers top-notch services to its clients across the globe. Having said that, it provides most of the services that a travel business needs to excel. In fact, TravQ’s industry-leading services that have been designed not only to include all of the features we have talked about here but many more which can be added as per clients requirement.

Invest in these technologies if you’re having a travel agency

We all are aware of the fact that every industry is experiencing evolution because of the technological advancements happening around the world. Over the last few years, the travel & tourism industry has witnessed this advancement which has majorly impacted the overall operations. Let’s not go back more, 10 years earlier when we need to go on the vacation our parents used to go to the travel agents office in order to get the bookings done. Then, we travel with paper tickets which are rarely seen these days. You need to explain everything to your travel agents and afterwards, they provide you with the holiday package.

These days we just pull out our mobile/laptop, scroll through a trip planner website or app and choose everything there. We avail services much easier than that offered by travel agents years back. This is the major change that has come up in 2019 compared with the services 10 years back.

These days travellers look for different deals while booking any hotel, flight or holiday packages, etc. Customers are smart these days, they visit different sites/apps so that they can compare the prices present on different travel booking websites or apps. They opt for some flexible options as well which is introduced as a “ Pay Later” option.

The Pay Later feature, presently offered by numerous OTAs, has turned out to be especially famous for tons of leisure travellers owing to stringent visa culture between nations. This feature allows them to reserve their hotel rooms without making prepayment which is beneficial for them in case their visa gets refused it won’t cost them the booking amount. prepayment, so regardless of whether their visa gets won’t, they don’t lose cash.

In modern days, the impact of technology is so vast that it has widely changed the overall functioning of the travel sector. This has led the buying process to hike as technology are simplifying everything. We’re living in the age of instant gratification and customers want everything to be smooth and fast. Because of this travel companies need to assure the tools they are using is drawing some great benefits for their customers else they’re out of the game. Let’s take a look at various tools that should be implemented in any travel business to keep existing and potential customers happy.

Tour Building & Inventory Management

Tours and activities are the fastest growing sectors compared to others. A maximum number of people these days days are looking for trips and outdoor experience which can match their budget and tastes for which they surf the internet and explore. However, tour building and inventory management remains one of the most time-consuming areas for travel technology solutions provider.

Fortunately, there is a range of solutions which are accessible in the market that help travel agencies and operators to manage their catalogue efficiently and allows to deliver tour packages with ease. Utilizing this tool, travel agencies can figure out their pricing scale, allocations, schedules, content and more vital aspects of their inventory on a user-friendly web/application interface. proprietors can oversee evaluating, assignments, calendars, content and numerous other significant parts of their stock on an easy to use electronic interface.

Automation in Marketing with the help of AI

As we all know, tourism is a part of service and hospitality industry where it is supposed that human element and personal touch is vital, hence there’s a lot of scope of automation with the use of AI for giving that personal touch. There Are different travel technology companies around the globe that provides these facilities to their clients.

Marketing automation and AI provide travel firms with several benefits, including:

Allows sending personalised SMS or E-mails to the potential customers regarding the offers and deals.
Targeting the customers who appeared on your site but bounced backed without booking.
Sending automated departure and arrival notifications on web and mobile
The remainder of saved items in the cart.
Answering different queries of customers via Chatbots.
Sending feedback forms to know how customers felt about the services delivered to them.

Customer Management & Personalisation

These days, customer satisfaction is considered as the utmost priority for the success of any business. Personalisation is something that every customer like in the course of making any deal. At present personalisation is all about making the customer feel that they are at their home when they’re dealing with your brand. That’s why, when any customer lands on your site/app, they should get personalised suggestions based on their browsing history which is available to you by the help of “Cookies”.

Different apps available on the Android and iOS platform offers customised browsing experience to the users. A lot of travellers have become accustomed to a high level of personalization from brands like Amazon, Flipkart, Netflix, Hotstar, etc. and now expect the same from their travel service providers.

Online Reservations and Back-office Management

A Travel ERP improves consumer loyalty, yet it likewise decreases an organization’s operational expenses. Automating the ticketing and bookkeeping, it permits travel agencies and their staff invest less energy in manual tasks, for example, booking affirmations and computing agent’s commissions. In addition, it likewise diminishes bookkeeping mistakes that emerge out of manual/offline reservations.

A decent ERP additionally has a considerable focus module that enables operators to make online appointments in the interest of their customers, utilizing live inventory. This saves them from the problem of signing into various systems or calling providers for fares and accessibility, eventually limiting turnaround time and helping them create more bookings appointments in a given timeframe.

Concluding, TravQ is among one of the best travel technology companies across the nation and beyond that delivers top services to its clients across the globe. Having said that, it provides most of the services that a travel business needs to excel. TravQ has been at the forefront player in web and mobile development services for the travel industry. In fact, our industry-leading services that have been designed not only to include all of the features we have talked about here but many more which can be added as per clients requirement.

Here’re the top features of a travel portal

Travel business converged with a travel portal is always beneficial for getting more customers or say reach out to them. You might wonder, what is a travel portal? Why am I talking about this? So, a travel portal is a portal (website/site) on the World Wide Web that is necessarily developed by the purpose of growing travel business. These sites get most of the information from the centralized servers which permits them to extract information and enabling users to experience top quality services at an affordable price; something that encourages customers to avail services provided by your business.

There are some of the best travel website development company in India. TravQ – Travel portal development company is one of them that enables users to experience quality services from their end. Travel portal is generally associated with providing services to the ultimate customers in order to book flights and hotel rooms or availing travel advice, etc.

These websites are mainly focused on the travel reservation, trip reviews, fares, or a combination of both. The involvement of technology in the travel industry has made travel portal development companies more benefitted. Because of this involvement, we are experiencing automation in almost every operation of a business. Rarely, you will hear about the company in the travel industry who do not have their own website to carry out travel-related services. Different travel agencies in India are getting a smooth entry to the digital market in there which they are using these days to explore more potential customers.

Features which makes travel portals more appealing

A promising travel portal is not less than a gift for the travel agent/agencies as it helps them top position in the travel industry market. But to develop an appealing travel portal it requires a lot of time and lots of continuous efforts. Here are some features that make travel portal more appealing for the end-users.

Prediction Feature

Prediction feature is very much friendly with the users as that allows the end-user to reserve any ticket or package over the internet. This feature is used by most of the tour operators operating hotel, flight and vehicles sector around the world.

Simple Exploring Filters

The main aim of a travel portal is to offer seamless browsing experience to the customers so that they can drive business out of it. Lesser browsing with quality results is what any customer would like to see when they’re browsing any travel website. An excellent trip can be created effortlessly with enhanced filters. Always keep it simple and sweet!

GPS Integration

Everyone knows how important is it to have integration of GPS for your business. We can also say it is an alternative tourist guide. Travel operators should integrate GPS on their travel portal through a travel portal development solution provider. This aids travelling so much as we can visit several places with guided assistance of GPS. It helps in measuring exact distance and time to be taken by the different vehicle to reach the destination or vice versa.

Alluring Pictures and Videos

As technology is progressing, customers and travel agents are dependent upon each other. Using appealing pictures and videos on the website sometimes attract a lot of consumers. So, it is a necessity to add on contents esp. pictures/videos.

Different Mode of Payment Integration

Nowadays, there is quite a lot of payment mechanism taking over the market. With the time lots of payment mode being involved it is very much convenient for the customers to make payments right away. It helps them to find in transacting from elsewhere. This is the vital part of travel portal development as the business is being conducted ultimately for final payment.

In the era dominated by technical advancement, it is mandatory to get along with the up-gradation of freshly arrived technological features in the market. Different B2B travel portal development company are providing travel portal solution across India and at a global stage. People involved in travel industries are going through the advancements in their sector, especially the travel agents. Travel agents are using it as a tool to ease their business and riving their travel business towards a successful future.

Get the most out of your online travel business with TravQ

“Travel business that has implemented the latest technology in their business is getting most of the traffic through travel portals than others who don’t have one” – says a travel portal development solution company. TravQ is the best travel portal development service provider which is known for delivering quality services in this field with the help of simplified UI&UX and customized elements. Our skilful travel portal development team delivers a high-quality product at the same time share the client’s passion and beliefs.

TravQ – Let us create business opportunities for you!

TravQ is a top travel technology solutions provider in Dubai

TravQ is a travel technology wing of Quantumsoftech and is serving travel and hospitality services for the businesses in these sectors. As a travel technology service provider, we have always taken the client’s satisfaction as an utmost priority delivering them the top-notch services. TravQ is also undertaking the same approach as Quantumsoftech and excelling in the travel and hospitality sector.

We make sure that our clients are engaged in proper model-based delivery. Our development and sales team ae expertise in handling different travel technology projects with an extensive plan.

Web Application Services

A web-based application is the latest trending approach in the travel technology solution industry. TravQ, ensures the top and possibly the best in automated web-based travel website development. We are a team of professionals who are expert in delivering travel technology services in Dubai as well as across different nations.

Users these days have quite a lot of expectations and huge demands regarding web applications. Web applications these days are expected to be available 24/7 which can be accessed from all over the world which is usable virtually from any devices or screen sizes. Web applications must be secure, flexible, and scalable to meet spikes in demand.

The reason behind using web-based applications for your travel business

Cost-effective development
Easily accessible from anywhere
Easy customization
Accessible for different devices & screen sizes
Improved interoperability
Easy maintenance & installation
Flexible core technologies
Increased security

Mobile-based Travel Application

In this growing tech-centric world android applications are coming along with the iOS application which is in fact the reason behind the growth of travel apps. Be it any portal, E-commerce websites, Ticketing platforms, people have stopped using the obsolete desktop mode of searching and booking. You can now search, sort and book your trip or stay in a foreign nation using different travel technology applications.

Just in case, you are having a travel agency or you’re a travel agent then you should go for travel apps to grow your business. This helps in reformed shape of an android app using our best in class services and technology. We offer B2B and B2C mobile-based application services with the demand of your requirement and we do the rest. Mobile app for travel portals gives your clients an edge over other portals and you can see your revenue jumping to new heights as the search and book patterns are 70% easier when compared with a web portal.

Why go for mobile-based travel application?

Connectivity with potential customers who are portable devices freak.
Shows that your business supports the latest technology and automation.
Minimisation of the operational cost.
Ease of booking tickets, meals, cab, and see real-time scheduling.
Quick feedback on the services availed by customers
Gives multiple platforms for branding and recognition.

IoT-based Travel Application

The Internet of Things is not a hyped thing anymore. Now, you can find these applications pretty often in the market. It is for real and you find the applications of it almost everywhere. If you are unknown about these things just look at the smartwatch that you have in your hand or the health gear that you own. These are the simplest and best examples of IoT applications.

You might not be that aware but the smart TV you watch or a gaming device that you pass your time with. Have you ever wondered if you watch shows like Sherlock Holmes or anything you are more likely to receive the same recommendation next time you switch on your Netflix/Amazon Prime? All because of the basic application of the Internet of Things. This concept has been implemented in the travel industry as well.

SEO for Travel Website

Travel SEO is a practical concept which is used to describe optimization of your travel website for search engines. TravQ has been providing its clients with travel technology services for years and has tremendous success in this field.

Travel SEO is the process in which the quality and quantity of the travel website traffic by increasing the visibility of a web page to users of a search engine. If you are having a travel website and you are new to this you must have a good knowledge of SEO else you’ll fail miserably.

Let’s discuss the importance of travel SEO

More leads generation from search engines for your business.
The cost-effective process as compared to the (PPC).
Guarantees the growth of the business.

Travel CRM

CRM is one of the developing technology which has landed its footprints in the travel industry. CRM (Customer Relationship Management) which are designed for travel agencies are generally meant to fulfil the specific needs of hospitality and travel companies. Travel CRMs are supposed to manage the company’s relationship with current and potential customers. It uses some extra options, it’s simple to manage data, implement international communication and automatise the in operation procedures. Several important points are mentioned which make CRM a prominent tool for the travel industry.

Management of customers data
Long-lasting customer relation building
Boosts the sale
Lets you mass contact with the loyal clients
Relation tracking with customers/clients
Automation of overall process
Expands customer base

Concluding, TravQ being a pioneer travel technology company delivers top services to its clients across the globe. Having said that, it provides most of the services that a travel business needs to excel. TravQ has been at the forefront player in web development services for the travel industry. In fact, our industry-leading services that have been designed not only to include all of the features we have talked about here but many more which can be added as per clients requirement.

How APIs are Transforming Travel Businesses?

API-Integration-Services-TravQ

Programming interface, an abbreviation for Application Program Interface, is commonly a lot of devices, conventions for building up a product application. TravQ being a top API Integration specialist co-op is on the highest point of the graph with the most recent patterns in API the board and its usage.
An application programming interface creates a channel for the organization to convey its items and administrations. The different application discusses immaculately with the assistance of an API.
An API characterizes how parts of programming ought to cooperate. A decent API facilitates the manner in which a program ought to be created. APIs are fundamental for correspondence between projects. Discussing open/open API, web based life mammoths Facebook and Twitter are not many organizations that have utilized it. An open API organization is such which distributes its product to be uninhibitedly utilized by clients over the globe.

Why APIs are significant for movement business?

APIs are significant in the movement business as they are furnished with highlights which drive clients for their organizations.
It enables the movement business to speak with the back-end framework. We as a whole know at this point API helps in characterizing an approach to speak with the product. A decent API comprises of a few highlights which makes it stand out as the best among different APIs.
It gives exceedingly unique data came back from the XML pages. Following are a portion of the highlights of a perfect API:
Direct installment from clients to travel offices.
You can include markups for your specialists/end – clients.
It gives very unique data came back from the XML pages.
Less upkeep content that will permit concentrating on the center errand.
Decreases travel offices per head cost.

ReadMore:https://www.travq.com/blog/2019/07/19/how-apis-are-transforming-travel-businesses/

Automation in Marketing with the help of AI

Online Reservations and Back-office Management

Improved interoperability